Hi, I’m Lori, the systems-minded founder behind SimpliLori. I build practical funnels, booking systems, and follow-up automations that help service-based businesses guide leads clearly—without the tech overwhelm.

Leads may be finding your business, but without a clear funnel, easy booking process, and consistent follow-up, potential clients can lose interest before taking the next step.
Messages arrive through social media, email, forms, and text—but without one clear process, leads can be overlooked or answered too late.
Scheduling calls or appointments manually takes time, creates delays, and adds unnecessary steps for both you and your potential clients.
When every reminder and response has to be sent manually, warm leads can go cold while repetitive admin work takes over your day.
Messages arrive through social media, email, forms, and text—but without one clear process, leads can be overlooked or answered too late.
Scheduling calls or appointments manually takes time, creates delays, and adds unnecessary steps for both you and your potential clients.
When every reminder and response has to be sent manually, warm leads can go cold while repetitive admin work takes over your day.
Your potential clients shouldn’t have to wonder what happens next—and you shouldn’t have to manage every step manually.
With the right client flow in place, the journey from inquiry to booking can feel simpler for everyone.
SimpliLori brings your funnel, booking process, and follow-up together into one practical client flow—so potential clients always know what to do next.
Whether your business needs a simple lead-generation funnel or a more complete automation system, I’ll help you choose and build the setup that fits your goals, workflow, and budget.
A focused funnel or landing page gives visitors a clear reason to take action and captures the information you need.
Forms, surveys, and booking calendars help the right leads move forward without unnecessary back-and-forth.
Automated confirmations, reminders, and follow-ups keep leads informed while reducing repetitive admin work.
Organized lead tracking makes it easier to see where each inquiry stands and what needs attention next.
SimpliLori brings your funnel, booking process, and follow-up together into one practical client flow—so potential clients always know what to do next.
Whether your business needs a simple lead-generation funnel or a more complete automation system, I’ll help you choose and build the setup that fits your goals, workflow, and budget.
A focused funnel or landing page gives visitors a clear reason to take action and captures the information you need.
Forms, surveys, and booking calendars help the right leads move forward without unnecessary back-and-forth.
Automated confirmations, reminders, and follow-ups keep leads informed while reducing repetitive admin work.
Organized lead tracking makes it easier to see where each inquiry stands and what needs attention next.
Choose the support you need now, then build a more complete client flow as your business grows.
Lead-generation funnels
Sales and booking pages
Forms and thank-you pages
Mobile-responsive setup
Booking calendars
Intake forms and surveys
Confirmations and reminders
Rescheduling workflows
Email automation
SMS workflows
Lead-nurture sequences
Appointment follow-ups
GoHighLevel setup
Systeme.io setup
Pipelines and lead tracking
Basic integrations
Let’s look at your current process and identify the simplest next step.

Hi, I’m Lori—the founder and systems builder behind SimpliLori. I help service-based businesses create clearer funnels, booking processes, and follow-up systems without making the technology feel more complicated than it needs to be.
My approach is shaped by around 10 years of experience providing virtual assistance and operational support, particularly for real estate professionals. That experience taught me that a good system should not only look polished—it should make everyday work easier for the people using it.
Today, I combine that hands-on client-support experience with funnel building and automation training to create practical setups using Systeme.io and GoHighLevel. Every system is built around the client’s actual workflow, goals, and capacity.
Virtual assistance and operational support experience
Systeme.io and GoHighLevel solutions
A simpler client journey for your business

Hi, I’m Lori—the founder and systems builder behind SimpliLori. I help service-based businesses create clearer funnels, booking processes, and follow-up systems without making the technology feel more complicated than it needs to be.
My approach is shaped by around 10 years of experience providing virtual assistance and operational support, particularly for real estate professionals. That experience taught me that a good system should not only look polished—it should make everyday work easier for the people using it.
Today, I combine that hands-on client-support experience with funnel building and automation training to create practical setups using Systeme.io and GoHighLevel. Every system is built around the client’s actual workflow, goals, and capacity.
Virtual assistance and operational support experience
Systeme.io and GoHighLevel solutions
A simpler client journey for your business
Explore sample funnels, workflows, and digital systems created to make the client journey clearer and everyday operations easier.

A lead-generation funnel designed to help homeowners assess their readiness to sell and capture qualified seller leads through a free downloadable checklist.
Seller lead capture form
Free checklist lead magnet
Thank-you and delivery flow
3-email nurture sequence

A homeowner-focused lead generation funnel designed to capture lawn-care prospects through a free educational guide and nurture them with helpful follow-up content.
Free 7-step lawn-care guide
Homeowner lead capture form
Lead magnet delivery flow
3-email nurture sequence

A practical lead-generation funnel designed to help busy homeowners reduce clutter through a simple, achievable 15-minute decluttering process.
✅ Free checklist lead capture
✅ 15-minute decluttering guide
✅ Automated checklist delivery
✅ Educational email follow-up

A dental appointment funnel designed to capture patient inquiries and guide prospective patients through a simple online booking experience.
Lead and patient inquiry form
Appointment-booking page
Confirmation and reminder flow
Follow-up messaging concept

A beauty studio booking experience designed to let clients explore services, choose their preferred specialist, and schedule through one seamless booking flow.
✅ Multi-service booking experience
✅ Staff selection by specialist
✅ Service-based appointment scheduling
✅ Automated confirmation & reminders

A portfolio-style service funnel that introduces SimpliLori, explains the client-flow process, showcases services, and guides potential clients toward a free discovery call
Responsive landing page design
Service and credibility section
Discovery-call conversion path
Desktop, Tablet and Mobile Optimization

A digital product sales funnel designed to introduce the SimpliStart Client Onboarding Toolkit, communicate its value, and guide freelancers and service providers toward a simple one-time purchase.
Digital toolkit offer presentation
Benefits & toolkit inclusions
One-time purchase checkout
Digital product delivery flow

A K-pop merchandise store designed to turn fandom-inspired browsing into a simple shopping experience, allowing fans to discover products, select their favorites, and purchase online.
✅ K-pop merchandise storefront
✅ Product browsing & selection
✅ Cart & online checkout experience
✅ Order confirmation & fulfillment flow

An online yoga membership sales funnel designed to introduce SimpliFit, showcase the membership experience, and guide prospective members toward choosing a plan and starting their subscription.
Online yoga membership offer
Membership benefits & class access
Recurring subscription checkout
Member access & onboarding flow

A booking-focused funnel designed to help a dental clinic guide appointment inquiries toward a clear scheduling process without relying entirely on manual text conversations.
Lead and patient inquiry form
Appointment-booking page
Confirmation and reminder flow
Follow-up messaging concept

A portfolio-style service funnel that introduces SimpliLori, explains the client-flow process, showcases services, and guides potential clients toward a free discovery call
Responsive landing page design
Service and credibility section
Discovery-call conversion path
Desktop, Tablet and Mobile Optimization

An example of the organized workflows I've supported through years of assistance for realtors-from lead and client communication to transaction and admin coordination
Lead and client follow-up
Transaction coordination support
Email and document organization
Task and deadline tracking
Some featured work is presented as a demo or experience-based sample to show my process, capabilities, and approach. Client-specific information is never displayed without permission.
Start with a focused funnel or build a more complete client-management system. Final scope and pricing are customized based on your goals, platform, and existing setup.
For businesses that need one focused online path to introduce an offer, capture leads, or encourage inquiries.
Best for: New offers, lead generation, and simple service funnels
One landing page or funnel
Lead-capture or inquiry form
Thank-you page
Basic email confirmation
Mobile-responsive setup
Systeme.io setup
For service businesses that want their funnel, booking process, and essential follow-up working together.
Best for: Appointment-based and consultation-driven businesses
Lead-generation or booking funnel
Intake form or survey
Booking calendar setup
Confirmation and reminder emails
Basic follow-up automation
Systeme.io or GoHighLevel setup
For businesses that need a more complete system for capturing, organizing, tracking, and following up with leads.
Best for: Growing teams and businesses managing multiple lead stages
Multi-page funnel or website flow
Forms, surveys, and calendars
CRM and pipeline setup
Email and SMS automation
Lead-status tracking
GoHighLevel setup and integrations
For businesses that need one focused online path to introduce an offer, capture leads, or encourage inquiries.
Best for: New offers, lead generation, and simple service funnels
One landing page or funnel
Lead-capture or inquiry form
Thank-you page
Basic email confirmation
Mobile-responsive setup
Systeme.io setup
For service businesses that want their funnel, booking process, and essential follow-up working together.
Best for: Appointment-based and consultation-driven businesses
Lead-generation or booking funnel
Intake form or survey
Booking calendar setup
Confirmation and reminder emails
Basic follow-up automation
Systeme.io or GoHighLevel setup
For businesses that need a more complete system for capturing, organizing, tracking, and following up with leads.
Best for: Growing teams and businesses managing multiple lead stages
Multi-page funnel or website flow
Forms, surveys, and calendars
CRM and pipeline setup
Email and SMS automation
Lead-status tracking
GoHighLevel setup and integrations
Custom quote provided after the discovery call. Recommendations are based on your business needs—not on adding tools or features you won’t use.
You’ll always know what we’re building, why it matters, and what happens next.
We’ll talk about your offer, current process, challenges, goals, and the tools you’re already using.
I'll recommend the simplest funnel, booking, or automation setup that fits your business and budget.
Once the scope is approved, I'll create and connect the agreed pages, forms, calendars, and workflows.
We'll test the system, make the agreed revisions, and prepare everything for a smotth handoff or launch.
Timelines, deliverables, platform costs, revision limits, and responsibilities will be confirmed in your proposal before work begins.
We’ll talk about your offer, current process, challenges, goals, and the tools you’re already using.
I'll recommend the simplest funnel, booking, or automation setup that fits your business and budget.
Once the scope is approved, I'll create and connect the agreed pages, forms, calendars, and workflows.
We'll test the system, make the agreed revisions, and prepare everything for a smotth handoff or launch.
Timelines, deliverables, platform costs, revision limits, and responsibilities will be confirmed in your proposal before work begins.
Here are answers to common questions about working with SimpliLori.
I work primarily with service-based businesses that rely on inquiries, appointments, consultations, or discovery calls. This may include clinics, coaches, consultants, real estate professionals, agencies, freelancers, and other appointment-based businesses.
Yes. I work with both platforms and recommend the one that best fits your goals, required features, current workflow, and budget. You won’t be pushed toward a more complicated platform if a simpler setup can meet your needs.
Pricing depends on the scope, platform, number of pages, forms, workflows, integrations, and level of customization required. After the discovery call, you’ll receive a proposal with the recommended setup, deliverables, timeline, and custom quote.
The timeline depends on the project scope and how quickly the required content, access, and feedback are provided. A projected schedule and key milestones will be included in your proposal before work begins.
If you already have approved copy, brand assets, and images, I can use them in the build. If you need help organizing or developing the content, we can discuss that during the discovery call and include the appropriate support in your proposal.
Yes. I can review your current pages, booking process, forms, and follow-up flow to identify gaps and recommend practical improvements. Whether we update the existing setup or rebuild part of it will depend on the platform and condition of the current system.
Handoff guidance and an agreed support period can be included in the project scope. Ongoing maintenance, updates, and additional automation work may also be arranged separately depending on your needs.
No service provider can responsibly guarantee specific business results. My role is to build a clearer, more reliable client journey and provide the agreed technical setup. Your results will also depend on factors such as your offer, traffic, audience, pricing, sales process, and follow-up.
Bring it to your free discovery call, and we’ll talk through your current setup and goals.
Book a free discovery call to talk through your current process, identify the gaps, and explore the simplest setup for your business.

Have a project in mind? Book a free discovery call or send an email.